# Madhukar Shroti — Half Engineer > Independent full-stack web developer and technical SEO engineer originally from Mathura, currently based in Noida, Delhi NCR, India. Builds ultra-fast custom Laravel applications, PHP systems, React/Next.js interfaces, bespoke WordPress/WooCommerce websites, and high-converting landing pages with guaranteed 95+ Core Web Vitals. Madhukar Shroti operates under the brand name Half Engineer. With 3.5+ years of experience, he provides end-to-end web engineering, UI animation, server setup, and technical maintenance. He works with startups, growing businesses, and agencies across Noida, Delhi NCR, all Indian states, and internationally. All projects feature fixed upfront written quotes, zero template bloat, sub-second load times, direct WhatsApp communication with 1–2 hour response times, and 30 days of complimentary post-launch support. ## Core Technical Services - [Bespoke Web Development](https://halfengineer.in/services/website-development): Custom-coded brand websites and landing pages engineered with semantic HTML5, modern CSS, and vanilla JavaScript without heavy page builder bloat. - [Laravel & Full-Stack Web Apps](https://halfengineer.in/services/laravel-development): Scalable custom Laravel web applications, secure REST APIs, role-based authentication, database design with MySQL, and custom admin portals. - [WordPress & WooCommerce Stores](https://halfengineer.in/services/wordpress-development): Fast custom WordPress themes and high-conversion WooCommerce storefronts integrated with Razorpay, Stripe, and automated shipping workflows. - [React & Next.js Development](https://halfengineer.in/services/react-development): Component-driven web applications with server-side rendering (SSR), dynamic client state, and fluid GSAP animation. - [Technical SEO & Maintenance AMC](https://halfengineer.in/services/website-maintenance-seo): Monthly website care, Core Web Vitals optimization, schema markup integration, cloud backups, security hardening, and Cloudflare CDN tuning. ## Geographic Coverage & Target Locations - [Web Developer in Noida](https://halfengineer.in/web-developer-in-noida): Local full-stack web development services across Noida Sector 62, Sector 18, Greater Noida, and Noida Expressway. - [Web Developer in Delhi NCR](https://halfengineer.in/web-developer-in-delhi-ncr): Serving startups, clinics, and businesses throughout New Delhi, Gurugram, Faridabad, and Ghaziabad. - [Freelance Web Developer India](https://halfengineer.in/freelance-web-developer-india): Remote full-stack development and engineering consulting for clients across India and global markets. ## Contact & Direct Inquiries - [WhatsApp Direct Chat](https://wa.me/916397361604): Direct WhatsApp messaging for project discussions, scope reviews, and fast quotes (Phone: +91 6397361604). - [Contact Page](https://halfengineer.in/contact): Official contact and project inquiry submission page. - [LinkedIn Profile](https://www.linkedin.com/in/madhukarshroti/): Professional background, technical milestones, and industry network. - [Twitter / X](https://twitter.com/MadhukarShroti): Technical updates, web development tips, and development logs. ## Optional - [Selected Work & Case Studies](https://halfengineer.in/work): Visual case studies and live project benchmarks. - [Free Gyaan / Tech Blog](https://halfengineer.in/blog): Web development guides, performance optimization techniques, and Laravel tutorials. - [About Half Engineer](https://halfengineer.in/about): Detailed personal background, engineering philosophy, and craft standards.